Business

Know Who We Are

The 180 Business Foundation

It’s an approach that brings together the best of financial planning and the best of investment management.

A business strategy is the means by which it sets out to achieve desired ends. You have ideas, goals, and dreams. We have a culturally diverse, forward thinking team looking for talent like you.

Its an approach that the bring to gather the best financial planning top and the best investment management

Mark Adison

- CEO @ MICROFOT

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Business Core Components

We use these 6 Core Components in our Business Strategies and Models.

Vision & Strategy

Knowing what the business is trying to accomplish, who it serves, what makes it different, and having a clear plan for growth.

Product or Service

Creating something that solves a real problem, meets a need, or provides value that people are willing to pay for.

Marketing & Branding

Building awareness and communicating why people should choose you. This includes your message, reputation, social media, advertising, content, and community presence.

Sales & Customer Acquisition

Turning interest into revenue. This includes prospecting, networking, presentations, follow-up, closing, referrals, and developing repeat customers.

Operations & Systems

Building the processes that allow the business to function consistently: staffing, technology, customer service, fulfillment, workflow, policies, and automation

Finance & Growth

Understanding revenue, expenses, cash flow, pricing, profit, budgeting, funding, taxes, and how to reinvest money to scale the business.